Our comprehensive brand overhaul included defining brand pillars, photography styles, and color palettes for all marketing materials. We then focused on user experience, ensuring the platform functioned like an app rather than a brochure.

Data showed that renters value neighborhood information as much as amenities. Using this insight, we created a visually compelling presentation and an interactive map highlighting the best local spots. By integrating Instagram feeds, visitors could explore thousands of images of the surrounding areas.

Now, Irvine Company Apartments boasts a website, brand presence, and user experience worthy of a company led by a Forbes top 30 leader.