We partnered with Epic Games to drive excitement for the Fortnite World Cup Finals, transforming the event into a global phenomenon. Held in New York, the competition featured amateur gamers vying for a $3 million prize.

Our campaign reshaped perceptions of Esports, proving it's on par with traditional sports. Using social media, digital display, and DOOH media, we reached Fortnite fans and broader live-stream audiences. The “40M to 1” narrative highlighted the scale, with over 40 million players competing for one championship title.

We celebrated everyday players, making them heroes in our video creative. A digital OOH campaign dominated New York billboards during event week, sparking social media buzz as contestants shared their experiences. This effort showcased the Fortnite World Cup Finals as the largest competitive gaming event ever.