Competitive gaming powerhouse Riot Games came to us to help them unify their merch presence across social. With such a diverse catalog of work, finding a singular voice can be difficult. Because of this, we expanded on the global brand look and feel to better harmonize with studio photography, user-generated content, and in-game footage. The end result was an inclusive, authentic representation of gamers that elevated the guided our pitch for an impressive look for Riot’s future.